Beyond democratizing creativity, Picsart is defining visual culture. With 150 million active monthly users across the globe, it is reimagining a generation’s relationship with design and how their creativity is expressed.
My creative partner and I were brought on to conceptualize and launch global campaigns and have since stepped up to help lead the global creative team of over 30+ designers, animators, and writers.
Roles and Contributions: Creative Lead, Lead Copywriter, Strategy and Positioning, Brand Guidelines, Production
→ 1.4B impressions
→ 182 media mentions
→ 140+ backlinks
We released a series of free content packs so anyone can easily market their LGBTQIA2S+ business or show their support for a business in their community.
We then levered our 10+ million followers on socials to highlight the businesses, the people behind them and Everywhere is Queer.
