Before there were smartphones or smart cities, before autonomous cars or 360° virtual reality videos, there was Qualcomm technology. Qualcomm inventions are the foundational technologies that others build upon—inventing new industries and applications that have a global impact. From 5G to artificial intelligence, from IoT to automotive and extended reality applications, Qualcomm is inventing the technologies that make it all possible.
Our goal: Remind people that before it becomes technology the world knows and loves, it starts with Qualcomm.
We created a series of installations across the country designed to evoke the thrill of finding that customers experience in their stores.
We used 1,241 pieces to create three unique installations: Lamps re-created Manhattan’s skyline in New York. Picture frames formed a wall of stories in Austin. And mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky.
The experience was designed to give people a new way to interact with the HomeGoods brand while proving that you can find inspiration everywhere, especially in our stores. Because at HomeGoods, you don’t go shopping, you go finding. And that’s the fun of it.
In parallel with The Quest TV spot, we developed a social and digital campaign that depicts just how far George Clooney will go for the perfect cup of coffee.
We’ve all dreamt of wielding an actual working lightsaber. But it’s never been made possible, until now. For this two-screen Chrome Experiment, we partnered with Star Wars to push what’s possible on the web by turning people’s phones into lightsabers and their childhood dreams into reality.
3 Cannes Silver Lions, Bronze Cannes Lion, 2 Silver Pencils at One Show, 2 Webbys, 2 People's Voice Webbys.
Qualcomm asked us to make a demo video that touted the impressive power of 5G with terms like, scalable OFDM numerology with 2n scaling of subcarrier spacing and flexible dynamic self-contained TDD subframe design. Instead, we made a music video that shows just how seamless life with 5G will be.
Agency: McCann NY
Creative Director: Dov Zmood
Art Director: Sanay Lemus
To show how in-depth Goole Maps street view is we highlighted the less fortunate instances captured by Google Street Cars. Then, by using longitude and latitude, we geo-located ads to where the mishap took place. These drove people to googleretakes.com where they could apply for a shot at redemption.
AD: Kelsey Deharb
To launch the new Amazon Alexa skill, Ask Cigna, we took to the streets of NYC.
Manopoly is a twist on a beloved game that allows players to experience and learn the limitations women face in the workplace and everyday life.
And the best part? It's ready to be played! Just print the cards and bring a new twist to your next game night.
Best-Integrated Campaign - CU Dairy Show 2016
CW: Sam Skelton, Joseph Orzynski
AD: Kelsey DaHarb, Meredith Soychak
Finally Free, Caitlyn Jenner’s new lipstick stands for all ages, races, and sexes. This print campaign expresses statements empowering the transgender community and what it means to be Finally Free.
CW: Joseph Orzynski
AD: Graeme Cunningham