Below is work that did not stem from a brief, instead it came from daydreaming, late nights, joking around, and good friends.
The catalog stems from the realization that what the world needs is more connected devices. That’s why our mission is to develop smart devices that make ordinary things, extraordinary...jk. We’re making fun of the overblown tech industry and the hundreds of millions of dollars that go into pointless inventions like SMALT - the smart salt shaker - instead of, you know, inventions that could actually have a positive impact on the world.
Friends: Noah Benezra, Antony Rush
We gave kids a reason to exercise more often by brining together Fitbit and Tamagotchi. The characters all start as eggs and as a kid exercises, they grow. The kids can also earn points to buy their Fitfriend what it needs to grow up healthy.
Friend: Joseph Orzynski
@CroixBoixs was started as my roommate and I sat restless on the couch. From there it quickly bloomed to a following of over 5,000 people in under four months. We created all of the content and also let fans submit their own content, which we would edit and then post.
We have since passed over the reins and the account is no longer in our control.
Friend: Ryan Warner